SMS messages continue to be one of the communication channels commonly used by companies to communicate with their customers. In many of these communications, recipients do not see a telephone number as the sender, but rather the company name, a brand name or a specific trade name. This alphanumeric identifier is what the regulations refer

Many companies routinely use the same templates for agency, distribution, supply, manufacturing, service provision, or commercial collaboration agreements. Although these templates remain legally valid, the regulatory landscape has shifted. Compliance matters that were previously managed primarily through internal policies are increasingly being incorporated directly into commercial contracts. Depending on the sector, the countries involved, and