June 7, 2017

Conference: Brand protection and other keys to franchise internationalization

Feliu and Pons IP organized and participated, with the collaboration of Mundo Franquicia, in a conference entitled “Brand protection and other keys for the internationalization of franchises”, in Fundación Pons, Madrid.

Ms. Montserrat Feliu, managing partner of Feliu N&I, presented the key aspects in the internationalization of franchises, Ms. Nuria Marcos, general director of Pons IP, explained the importance of the brand in franchises, and Mr. Mariano Alonso, general director of mundo Franquicia made his presentation on consulting in the internationalization of franchises.

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